How To Improve Google My Business Rankings?
Improving your Google My Business rankings is important for local search engine optimization. In fact, Google My Business or GMB is a free product released by Google to allow businesses to submit and verify basic information about their brands to Google. This allows the brand to interact with existing and potential customers across Google’s properties. GMB has improved a lot over the past couple of years. It has become an essential part of an effective local search engine optimization strategy for your business. That is why you need to improve your Google My Business rankings in order to attract more local customers and improve your sales and profits over time. Here is what you should do in order to improve your Google My Business rankings.
An essential step to ranking high in Google Places includes Google verifying that your business is real. Google does this by verifying how often your name, address, and phone number (NAP) are listed on the internet. It is quite similar to what backlinks do for your business when ranking on the global internet. The best way to increase the chances of your NAP being cited on the net is to submit your business to local and national business directories. Make sure you find high-quality local business directories for this purpose. Using spammy directories will lower your chances of success.
Your NAP details should be consistent and up to date on all the online properties. Google robots become confused when you have different NAP information across the internet. That will affect the way you rank on the local search engines. That is why you need to be consistent with your name, address, and phone numbers on all of the online properties. Perform a search for your business name. Click and check every listing you come across to see how your NAP information looks like. If you find any incorrect details on a site, contact that particular website and correct the details. Don’t forget to list your NAP details on your website. It is best to have this detail in the header or footer of your site so that it shows on every page.
Embedding A Google Map on your contact page is another important thing that you can do in order to improve the rankings of your Google My Business page. That way Google can be certain that your business is located at the address that you have given. Embedding Google Maps is not difficult. You have to search for your business name while on Google Maps. Once you find your company on Google Maps, click on the three lines beside the business name in the search bar on the top left. Next, you should click on “share or embed Map.” Once you have selected it, click on the embed map at the top of the pop-up box. You should copy the iframe code and paste it into the contact page on your website.
Another important thing is to get your clients to review your product or service. Reviews are some of the most important factors to improve your My Business rankings. Google wants to provide the customer with the most relevant business for their search. The business that has a lot of reviews is always preferred in this regard. That is why you should get enough local reviews for your business Houston SEO Expert can help you with this.
Improving you’re My Business rankings is important for local search engine optimization. There are many things that you can do in this regard. The above read offers information on what you should do to improve your My Business rankings.